A webpage that contains a form that captures contact information in exchange for a dull piece of content. Content is usually in the form of a whitepaper, webinar or pricing inquiry. Landing pages go through many rounds of scrutiny by all levels of marketing, resulting in multiple versions of the landing page to AB test. The AB test data is rarely ever followed up on.
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CMO: Our website is our #1 source of information for customers, but we don’t have any way to capture who they are
Marketing Manager: Why don’t we gate our free product download so that leads have to provide us email addresses
CMO: Let’s create a landing page for people to enter their contact information before entering our website!
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CMO: Our website is our #1 source of information for customers, but we don’t have any way to capture who they are
Marketing Manager: Why don’t we gate our free product download so that leads have to provide us email addresses
CMO: Let’s create a landing page for people to enter their contact information before entering our website!
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