Artificial intelligence (AI)

AI is a buzzword that is loosely thrown onto any marketing/sales tool, campaign, or situation to immediately make the person who said it look innovative and forward-thinking. AI is usually sold to a company as Tony Stark’s J.A.R.V.I.S level capabilities but quickly disappoints as it takes 100x the amount of resources to produce 100 ‘if then’ level statements.

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AI company: You can use our tool to predict your customer's next purchase. For example, by analyzing 1 million unique data points and demographic factors, this customer is going to purchase a Snickers bar.
Store owner: That dude is literally standing in line holding a Snickers bar

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