A passive-aggressive way of saying that you want to compare two versions of an email, webpage, landing page, or other marketing assets because you really hate the idea your colleague proposed.
or
An overzealous option to bring up at the end of any marketing meeting to appear that you (an English major) are data-driven but in reality, just creates additional work for all your colleagues.
Designer: We’ve optimized our landing page by removing unnecessary fields for people to collect such as birthday, age, generation picklist, and ‘do you know who Billie Eilish is?’
CMO: Are you sure we need to remove those fields? We need clean data in our hybrid cloud marketing automation tool so our AI can forecast MLQ probability in this digital transformation age. We should AB test it.
Copywriter: Customers are 150% more likely to click through an email that contains original content and NOT product pitches.
CMO: We should really push our free download for our customers. Do you think we can put FREE in our subject line? We should AB test it.
Junior Marketer: Do you think the team wants to eat beef or veggie burgers for lunch today?
CMO: We should AB test it
or
An overzealous option to bring up at the end of any marketing meeting to appear that you (an English major) are data-driven but in reality, just creates additional work for all your colleagues.
__
Designer: We’ve optimized our landing page by removing unnecessary fields for people to collect such as birthday, age, generation picklist, and ‘do you know who Billie Eilish is?’
CMO: Are you sure we need to remove those fields? We need clean data in our hybrid cloud marketing automation tool so our AI can forecast MLQ probability in this digital transformation age. We should AB test it.
__
Copywriter: Customers are 150% more likely to click through an email that contains original content and NOT product pitches.
CMO: We should really push our free download for our customers. Do you think we can put FREE in our subject line? We should AB test it.
__
Junior Marketer: Do you think the team wants to eat beef or veggie burgers for lunch today?
CMO: We should AB test it
Comments
Post a Comment