Very similar to the Buyer Persona, this is the type of customer who meets all your hypothetical criteria to purchase your product. The ICP always starts with ‘everyone’ and usually stays with ‘everyone’ as your product is god sent to solve every problem known to mankind.
A company's ICP is continuously updated to keep up with current times and situations. On average, it takes 17 iterations of the ICP before we circle back to an ICP that was previously defined in version 1. ICP’s are developed using AI level quantitative and qualitative CRM data.
A company's ICP is continuously updated to keep up with current times and situations. On average, it takes 17 iterations of the ICP before we circle back to an ICP that was previously defined in version 1. ICP’s are developed using AI level quantitative and qualitative CRM data.
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Sales: Who is our ICP? Who are we selling to?
Marketing: Everyone!
Sales: Who is our ICP? Who are we selling to?
Marketing: Everyone!
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