A buyer persona is a mythical being that was conceived by your marketing manager based on gut feelings, twitter data and water cooler chat with the intern. This fabled character allows you to identify the target groups of your nonexistent customer base.
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Board of directors: who is our buyer persona?
CMO: Meet Alexis, she works in Sales at a large tech firm. She maintains a busy schedule with back-to-back customer meetings all day. She is under a lot of pressure to close deals and hit her revenue targets. She performs best when she drinks her morning coffee. She has specifically stated that having a coffee machine in the office would make her and her team more productive and successful. We should sell her our NextGen AI Machine Learning SaaS platform to hire more sales reps.
Board of directors: Perfect. Approved
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Board of directors: who is our buyer persona?
CMO: Meet Alexis, she works in Sales at a large tech firm. She maintains a busy schedule with back-to-back customer meetings all day. She is under a lot of pressure to close deals and hit her revenue targets. She performs best when she drinks her morning coffee. She has specifically stated that having a coffee machine in the office would make her and her team more productive and successful. We should sell her our NextGen AI Machine Learning SaaS platform to hire more sales reps.
Board of directors: Perfect. Approved
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