A piece of content that you wrote in 6 hours in hopes to generate an unrealistic number of leads. Most ebooks start with an original idea but somewhere between pages 2-3 becomes a product pitch detailing product features and capabilities. This ebook is then shared across all your organization's social media channels with lazy retweets from 5 marketing colleagues.
CMO: Who knows how to write?
Intern: I do!
CMO: perfect, please write our ebook on Top 5 Reasons Why You Should Move To The Cloud
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CMO: Who knows how to write?
Intern: I do!
CMO: perfect, please write our ebook on Top 5 Reasons Why You Should Move To The Cloud
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