Content marketing is a strategic marketing technique where marketing managers are forced to create invaluable collateral that will be used to bore prospects or customers. Content can also be curated by 3rd party vendors at a cost of $10,000 per webcast, ebook, or blog post to save time. Unbeknownst to the marketing manager, the content creation part is outsourced to the most junior member of the vendor at a 5th-grade comprehension level. Content is then rewritten by the marketing manager, who ultimately paid someone else to write his own content.
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Intern: This one customer has a really awesome case study where they grew revenue by 10x in one month! I think that content would be perfect!
CMO: Can you do a webcast on the top 10 reasons why organizations should move to the cloud?
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Intern: This one customer has a really awesome case study where they grew revenue by 10x in one month! I think that content would be perfect!
CMO: Can you do a webcast on the top 10 reasons why organizations should move to the cloud?
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