Churn is the percentage of customers who chose not to renew with your shitty product because the sales team oversold it on capabilities resulting in them going to your competitors
Churn % = # of customers who cancel service / total number of customers
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Customer: Please cancel our service
Account Executive: why?
Customer: Because you said that your email sending tool could be used to send out email and it clearly does not.
1 customer canceled / 1 total customer = 100% churn rate
Churn % = # of customers who cancel service / total number of customers
__
Customer: Please cancel our service
Account Executive: why?
Customer: Because you said that your email sending tool could be used to send out email and it clearly does not.
1 customer canceled / 1 total customer = 100% churn rate
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