A CTA is usually at the end of your very long-winded email that provokes a response to ‘call now’, ‘download white paper’ or ‘watch webinar’ but in reality takes them to an unrelated piece of content created 5 years ago titled ‘Top 5 Reasons Why You Should Move To The Cloud”
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PR: We’re donating $500,000 to our local hospital to help cure Alzheimer's. Our PR will hit the wire 9am tomorrow morning
CMO: Put a CTA at the bottom of that press release for readers to download our cloud analytics tool.
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