PhD level metric representing the percentage of visitors who accidently enter your site and then leave immediately after discovering how shitty it is.
Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website
Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website
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Types of users
Millennial marketers browsing the internet, accidentally clicks on the first link after a Google search, taking them to your website. Good thing they know those are ads and immediately clicks the back button to scroll down a bit further to view the actual google results.
My dad, a weatherman, searches for 'clouds' only to stumble on your website on cloud computing because he accidentally clicked on your ad costing you hundreds of dollars on that click.
2 visit / 2 total visit = 100% Bounce Rate
My dad, a weatherman, searches for 'clouds' only to stumble on your website on cloud computing because he accidentally clicked on your ad costing you hundreds of dollars on that click.
2 visit / 2 total visit = 100% Bounce Rate
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