Trust me on this - next time you hear someone in marketing or sales use the word ‘big data’, ask them "what does big data mean to you"? If they respond back with ‘structured or unstructured’, please ask a followup question “what does structured or unstructured mean’. At this point, the conversation will be strategically steered towards another part of the presentation.
Big data is a term that’s already past its prime, overtaken by AI and other buzzwords, but big data is still used across many marketing sites for SEO.
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Sales: our analytics tool connects to various big data sources
Prospect: what is a big data source
Sales: it’s a data source thats big
Prospect: ...
Sales: it’s data that is structured and unstructured
Prospect: what is structured and unstructured data
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Sales: our analytics tool connects to various big data sources
Prospect: what is a big data source
Sales: it’s a data source thats big
Prospect: ...
Sales: it’s data that is structured and unstructured
Prospect: what is structured and unstructured data
Sales: Hadoop
Prospect: Hawhat?
Sales: great question. let me show you our library of visualizations
Sales: great question. let me show you our library of visualizations
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