ROI is an imaginary number that supposedly measures how much money you lost in your last marketing campaign. It’s typically calculated by subtracting the revenue minus costs divided by the cost of the campaign. Unfortunately for all, these numbers are usually pulled from thin air because your internal CRM data does not accurately track any of these key metrics.
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CMO: What was the ROI of our last marketing campaign
Marketing manager: uhh I don’t have the data in front of me. I’ll need some time to gather the data and send it to you later
This conversation is never brought up again
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CMO: What was the ROI of our last marketing campaign
Marketing manager: uhh I don’t have the data in front of me. I’ll need some time to gather the data and send it to you later
This conversation is never brought up again
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