In Email Marketing, the bounce rate refers to the % of very shtity email addresses that you are sending to in your email marketing campaign. This includes the emails that are undeliverable, blocked or flagged as spam because your cold email terrible
Email Bounce Rate (%) = (# number of emails that did not make it to the recipient) / (Total number of emails)
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CMO: SEND THIS EMAIL OUT TO OUR ENTIRE DATABASE IMMEDIATELY
Campaign manager: I think we should validate our email addresses before sending them out because I don’t think ‘MrPresidentObama@whitehouse.com’ is real
CMO: YOU MUST SEND NOW
Two weeks later
CMO: What were the results of the email campaign
Campaign manager: We had a bounce rate of 97%
CMO: The email bounce rate is too high. Why did you run such a shitty email campaign
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